During my internship at the Ad Council, a group of five Ad Council colleagues and I developed a potential PSA campaign idea for organ donation, a topic near and dear to my heart. Below are examples of content we created for the potential activation.
This fall, in my Client & Agency Relations course, I developed an advertising campaign for the class' client, Snapple, with a group of fellow Ad/PR students. After conducting extensive research online using Simmons OneView, AdSpender, and other databases, we created a full advertising campaign, which was ranked the class favorite after pitching. We utilized a budget of 30 million to create a campaign that would increase the number of people buying Snapple outside of the Northeast region.
As a Marketing Intern for KAYAK, I wrote media pitches, reached out to reporters, built briefing docs for media interviews, and secured coverage in major news outlets including: Mashable, Medium, SmarterTravel, and Clark. Click below to see the coverage I secured in these "tier one" outlets.
Published Written Work
Read about the inside scope of my favorite learnings from my experience at the Northside Innovation Festival in Brooklyn during Summer 2017.
I love learning about new, innovative technology that can help people with disabilities communicate better. Check out the five apps I fell in love with this summer.
During my internship at the Ad Council, I assisted in drafting press releases for campaign launches and events.
- "Streamy Awards Partners With Force Multiply To Honor Social Good With Standalone Event The Purpose Awards The Streamys"
- "American Lung Association and The Ad Council Launch PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening on World Lung Cancer Day"
- "AARP and Ad Council Launch New PSA Campaign to Empower Millions of Americans to Get on Track for Retirement"
Online Fundraising Campaign Development
As a member of the Project Vive start-up team, I assisted in launching an Indiegogo campaign, which sought to raise money to give communication devices to people with nonverbal disabilities. The campaign was heavily focused on social media. Through this role, I developed a new image for the brand and created a consistent presence on our three social platforms.
Social Media Content Creation
Below are a few examples of social media graphics I created for Project Vive's Instagram account. Many of the graphics were modified to also fit well on Facebook.